Monday, March 12, 2007

A piece of the retail industry

Well its been a long weekend and a long time since i updated this post. Lot of things have happened over the weekend and i m sure a few of you would have been wondering what exactly i was hinting at in the previous write up. Well the service that i had in mind was that of a comprehensive retail store that not only sells switches, fans, wiring etc but also provides an extensive range of all available options of these categories.

The reason for extensive is because how often have we been exposed to the complete range of fans or switches available before we make a buying decision? I cant think of any. And how often do we see a newspaper add featuring a better and aesthetically more appealing product than the one we have already purchased. Quite a few times i would say.

Who selects the wires that are used in your homes, you or the builder? The builder. Who is responsible for malfunctioned wires leading to trips and short circuits? Admit it, its you. So why should the builder decide the grade and make of wire to be used. Although no one knows many brands but there have been various safety features added to home and office wiring which need to be communicated to consumers.

Products like these are longterm purchases and one would not think of buying a replacement unless there is a problem with the current set or they are renovating their premises. Please note i am talking about repeat buyers and not first time ones who would obviously want to purchase a spanking new matching set of electrical goods to go along with their well done up house.

A recent research showed that as many as 80-85% people were not happy with the fittings that came along with their flat as standard accessories. This also included bathroom fittings incase you are wondering. However of these 85%, 70% would change the bathroom fittings while furnishing their house, while only a paltry 20% would get the electrical fittings (read: switches and wirings) changed. Reason as it may not be too surprising was that the people had too much on their hands getting their house furnished and were not game to 'hunt' for other fittings. 90% of the people who ended up changing the electricals had hired a professional interior decorator. So as far as the lay man if concerned, he does not want to go to a Lohar Chawl to hunt fro

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